Coca-Cola commmercials for Super Bowl 2012

March 25th, 2012   |   No Comments   |   2000 – present
Coca-Cola Super Bowl 2012

Coca-Cola Super Bowl 2012

At first blush, the campaign is just another take on the brand’s classic arctic mascots—the polar bears. But the whole concept is built out around tying into the game itself, in real time—aiming to enhance the overall experience by adding a little topical extra entertainment value. The TV work focuses on two polar bears, chilling out on their “snowfa” and watching the game, rooting for opposite teams. Each sports a colored scarf that denotes its wearer’s allegiance—red and white for the Giants, blue and white for the Patriots.


Coke 2012 Commercial: “Catch”

Coke 2012 Commercial: “Arghh”

Coke 2012 Commercial: “Superstition”


Pepsi & Real Madrid joined 2004

March 28th, 2011   |   No Comments   |   2000 – present
Last season someone sat on me and we won Celta

Last season someone sat on me and we won Celta


Once there was a blackout in the stadium and we won Deportivo

Once there was a blackout in the stadium and we won Deportivo


14 seasons ago I went to the stadium with my grandfather and we won Murcia

14 seasons ago I went to the stadium with my grandfather and we won Murcia


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Marathon bicyclists were the first athletes to endorse Coca-Cola

March 28th, 2011   |   No Comments   |   1900 – 1930

Marathon bicyclists were the first athletes to endorse Coca-Cola. World champion and Georgia-native Bobby Walthour appeared in a 1909 newspaper ad.

Bobby Walthour newspaper ad 1909

Bobby Walthour newspaper ad 1909

“When I first went into a six-day race I took a jug of Coca-Cola to New York with me and drank it all the time I was there. I won the championship and came out of that great contest ten pounds heavier than I went in. After that experience I have never been without Coca-Cola, because it keeps me fresh, but does not stimulate and then leave me all broken up.”


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Coca-Cola ads in Nazi Germany

February 25th, 2011   |   6 Comments   |   1930 – 1950

Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.

Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936

Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936


Coca-Cola ad Third Reich 1935

Coca-Cola ad Third Reich 1935


Coca-Cola ad Third Reich 1936

Coca-Cola ad Third Reich 1936


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Coca Cola World Cup 2006 Ad Campaign

January 31st, 2011   |   No Comments   |   2000 – present

Figures from the Coca Cola TVC aired in Hong Kong for the promotion of their sponsorship of World Cup 2006.

Coca-Cola figure for World Cup 2006 #1

Coca-Cola figure for World Cup 2006 #1


Coca-Cola figure for World Cup 2006 #2

Coca-Cola figure for World Cup 2006 #2


Coca-Cola figure for World Cup 2006 #3

Coca-Cola figure for World Cup 2006 #3


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Coca-Cola – the longest continuous corporate partner of the Olympic Games

June 17th, 2010   |   No Comments   |   1900 – 1930

Robert Woodruff would spend 60 years as Coca-Cola’s leader introducing it to the rest of the world. Woodruff captured foreign markets with brilliant and creative campaigns, in one instance sending Coca-Cola with the U.S. team to the 1928 Amsterdam Olympics and in another, emblazoning the company logo on racing dog sleds in Canada. He even plastered Coca-Cola banners over the walls of Spanish bull fighting arenas.

1928 Amsterdam Olympics

1928 Amsterdam Olympics


Poster at the entrance to the games

Poster at the entrance to the games