“Share A Coke” campaign puts names on Coca-Cola bottles and cans

October 6th, 2011   |   2 Comments   |   2000 – present

Coca-Cola is replacing its branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it.

Share a Coke, 2011

Share a Coke, 2011

The names were put on Coca-Cola bottles so consumers can have fun finding their friends and family members names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate. Here’s the ad for Kate: