Pepsi takes aim at Coca-Cola’s ad icons

July 20th, 2011   |   No Comments   |   2000 – present
Pepsi polar bear: Uncle Teddy, 2011

Pepsi polar bear: Uncle Teddy, 2011


The battle of the cola brands has had many flavours over the years, with television commercials depicting vending machines spewing cans of Coke and Pepsi at each other, ads with bottles wielding boxing gloves. This summer the stakes have been ratcheted even higher.
PepsiCo, notorious for poking fun at its bigger rival, Coca-Cola, has launched television advertisements casting Santa Claus and polar bears, classic Coke mascots, as converts to Pepsi’s core cola brand.


http://www.youtube.com/watch?v=if_V648W00k


Summer Time is Pepsi Time

July 1st, 2011   |   No Comments   |   2000 – present

PepsiCo is out with another ad tweaking the competition.
A new campaign, “Summer Time Is Pepsi Time,” for the flagship Pepsi brand, takes a swipe at rival Coke with a little help from Santa Claus. It’s the third effort from the company in the past year to attack a Coca-Cola brand.


http://www.youtube.com/watch?v=J8jmSdO20_s