Marathon bicyclists were the first athletes to endorse Coca-Cola


March 28th, 2011   |   No Comments   |   1900 – 1930

Marathon bicyclists were the first athletes to endorse Coca-Cola. World champion and Georgia-native Bobby Walthour appeared in a 1909 newspaper ad.

Bobby Walthour newspaper ad 1909

Bobby Walthour newspaper ad 1909

“When I first went into a six-day race I took a jug of Coca-Cola to New York with me and drank it all the time I was there. I won the championship and came out of that great contest ten pounds heavier than I went in. After that experience I have never been without Coca-Cola, because it keeps me fresh, but does not stimulate and then leave me all broken up.”


Related Posts

Tags:

Leave a Reply