Close cover before striking match

February 25th, 2011   |   No Comments   |   1930 – 1950
Coca-Cola matchbook 1931

Coca-Cola matchbook 1931


Pepsi Cola matchbook covers WWII

February 14th, 2011   |   No Comments   |   1930 – 1950

Since Coca-Cola was already the soft drink of the American military during World War II, Pepsi was trying to get them to change their minds by appealing to the other popular habit of the armed services… smoking.

Old Pepsi Cola military insignia matchbook cover WWII

Old Pepsi Cola military insignia matchbook cover WWII


WWII vintage Pepsi Cola matchbook covers

WWII vintage Pepsi Cola matchbook covers