Advertising from: 1860 – 1900

Dutch beer – Heineken

August 12th, 2011   |   No Comments   |   1860 – 1900
Gerard Adriaan Heineken

Gerard Adriaan Heineken

Heineken is a Dutch beer which has been brewed by Heineken International since 1873.
The Heineken family entered the beer business in 1864, when Gerard Adriaan Heineken bought a brewery known as De Hooiberg in the heart of Amsterdam. In 1873 the brewery’s name changed to Heineken’s Bierbrouwerij Maatschappij (HBM). Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company in Europe and around the world. It is thanks to the leadership of Gerard, Henry and Alfred Heineken that Heineken is one of the world’s leading brewing groups. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.


Heineken's Bierbrouwerij Maatschappij

Heineken's Bierbrouwerij Maatschappij


Heineken's Bierbrouwerij Maatschappij, Amsterdam - Rotterdam

Heineken's Bierbrouwerij Maatschappij, Amsterdam - Rotterdam


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Coca-Cola advertising clock Circa 1893

October 2nd, 2010   |   No Comments   |   1860 – 1900
Coca-Cola advertising clock Circa 1893

Coca-Cola advertising clock Circa 1893

Coca-Cola began advertising its products on clocks in 1893, when such novelty advertisements were increasingly common.
Coke would distribute branded clocks to sellers who bought and sold at least 100 gallons of Coca-Cola syrup per year. The first Coca-Cola clocks were made by the Baird Clock Company of Plattsburgh, New York, and had big, round faces with Roman numerals.
At $2.75 each, clocks were relatively expensive to produce, but Coca-Cola made the investment knowing that, because of their usefulness, advertising clocks would stay on display in a store long after posters or other items had been discarded.


Coke ads from 1900

September 7th, 2010   |   No Comments   |   1860 – 1900
Coca-Cola calendar with (Hilda Clark) 1900

Coca-Cola calendar with (Hilda Clark) 1900


Coca-Cola advertisement on the cover of "American Druggist" Magazine, 1900.

Coca-Cola advertisement on the cover of "American Druggist" Magazine, 1900.


Coca-Cola advertising 1886 – 1899

September 3rd, 2010   |   1 Comment   |   1860 – 1900
1886 - The first advertisement for Coca-Cola

1886 - The first advertisement for Coca-Cola


1880s - Coca-Cola syrup and extract

1880s - Coca-Cola syrup and extract


Coca-Cola ads 1892 - 1893

Coca-Cola ads 1892 - 1893


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First Coca Cola Girl

June 14th, 2010   |   6 Comments   |   1860 – 1900, 1900 – 1930

Singer Hilda Clark became the first celebrity model for The Coca-Cola Company. Also known as the First Coca-Cola Girl, Hilda’s image was used on cardboard signs, tin trays, trade cards, bookmarks, drink tickets, and calendars from 1899 to 1903.

An 1890s advertisement showing model Hilda Clark in formal 19th century attire. The ad is titled Drink Coca-Cola 5¢.

An 1890s advertisement showing model Hilda Clark in formal 19th century attire. The ad is titled Drink Coca-Cola 5¢.


Calendar with Hilda Clark

Calendar with Hilda Clark


Hilda Clark actress

Hilda Clark actress


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Coca Cola coupons for free drinks, punch cards

June 14th, 2010   |   No Comments   |   1860 – 1900

Coca Cola coupons for free drinks, punch cards for accumulating free drinks:

Promotion c.1900, One 5 cent Drink with every punch

Promotion c.1900, One 5 cent Drink with every punch


Free drink coupon

Free drink coupon


Drink Coca Cola in bottles

Drink Coca Cola in bottles


First steps of Coca Cola

June 7th, 2010   |   No Comments   |   1860 – 1900
John S.Pemberton

John S.Pemberton

Coca-Cola’s inventor John S. Pemberton was not a shrewd marketer of his drink, and the ownership of Coca-Cola eventually passed to Asa Candler, whose company remains the producer of Coca-Cola today. It was Candler’s successful marketing, and continued by successors such as Robert Woodruff, that established Coca-Cola as a major soft drink in the global marketplace.
Frank Robinson, Pemberton’s bookkeeper, became Coca-Cola’s first marketing genius in short order, convincing Pemberton of the urgency for advertising the brand, and designing the famous Coca-Cola script and trademark. He pressured Pemberton to engage in lavish advertising promotions, issuing free drink coupons and plastering Atlanta with oil-cloth banners and streetcar signs to promote the brand. The extravagant advertising budget paid rapid dividends, quickly promoting Coca-Cola to become the most popular local beverage of it’s kind.

Coca Cola Script

Coca Cola Script


Free drink coupons

Free drink coupons