IBM’s strategic alliance with Nazi Germany started in 1933 when Hitler came to power and continuing well into World War II. As the Third Reich embarked upon its plan of conquest and genocide, IBM and its subsidiaries helped create enabling technologies, step-by-step, from the identification and cataloging programs of the 1930s to the selections of the 1940s.
Only after Jews were identified — a massive and complex task that Hitler wanted done immediately – could they be targeted for efficient asset confiscation, ghettoization, deportation, enslaved labor, and, ultimately, annihilation. It was a cross-tabulation and organizational challenge so monumental, it called for a computer. Of course, in the 1930s no computer existed.
But IBM’s Hollerith punch card technology did exist.
Patriotic Heineken Beer Poster from World War 2, text at the poster top reads “Screw Battle! We’re Gettin’ Drunk”, the fantastic painting by Frederic Stanley shows soldiers passing wooden Heineken Beer crates as artillery pieces fire in the background.
Doing what this World War II Heineken ad says, would get most servicemen shot by a firing squad. But if he drank that whole case he might not really know what hit him?
It’s fine old custom – the good-natured initiation of those who cross the equatoe for the first time. In much the same spirit of good-natured fun, people everywhere respond to the fine invitation Have a “Coke”.
Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.