Coca-Cola – the longest continuous corporate partner of the Olympic Games


June 17th, 2010   |   No Comments   |   1900 – 1930

Robert Woodruff would spend 60 years as Coca-Cola’s leader introducing it to the rest of the world. Woodruff captured foreign markets with brilliant and creative campaigns, in one instance sending Coca-Cola with the U.S. team to the 1928 Amsterdam Olympics and in another, emblazoning the company logo on racing dog sleds in Canada. He even plastered Coca-Cola banners over the walls of Spanish bull fighting arenas.

1928 Amsterdam Olympics

1928 Amsterdam Olympics


Poster at the entrance to the games

Poster at the entrance to the games


Related Posts

Leave a Reply