Coca-Cola ads in Nazi Germany


February 25th, 2011   |   6 Comments   |   1930 – 1950

Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.

Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936

Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936


Coca-Cola ad Third Reich 1935

Coca-Cola ad Third Reich 1935


Coca-Cola ad Third Reich 1936

Coca-Cola ad Third Reich 1936



Coca-Cola posters for Nazi Germany summer Olympic Games 1936

Coca-Cola posters for Nazi Germany summer Olympic Games 1936


Coca-Cola advert Third Reich 1938

Coca-Cola advert Third Reich 1938


Coca-Cola football Nazi Germany 1938

Coca-Cola football Nazi Germany 1938


Coca-Cola Nazi Germany 1938

Coca-Cola Nazi Germany 1938


Coca-Cola ads Nazi Germany 1939

Coca-Cola ads Nazi Germany 1939


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6 Responses

  1. Norbert says:

    The first example of the coca-cola in nazi germany is a fake, the other ones are correct, with a little mistake in the year the mal drinker of the coca-cola in the 2.nd picture ist from 1942 not from 1935, i have many copies of the magazin.

  2. stephen says:

    which is the first, the ein reich, ein volk or another?

  3. Arthur says:

    Yup the Ein Reich. Bad fake..

  4. Hendrick says:

    Yup. The Faker should have known it’s “Getränk”, not “Getrank”.

  5. Ron says:

    The font is all wrong at the bottom as well. Did not exist in 1936. The use of the slogan goes without mention: ridiculous to think of it having been used ANYWHERE in 1936, let alone Germany!

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