Coca-Cola: Thumbprints Bear
A great aspect of the Arctic Home effort is the public’s ability to join Coca-Cola and World Wildlife Fund in making a real difference in the Arctic for only a dollar – and to be able to do that by simply sending a text via mobile device. These posters were created to illustrate how our collective texts (illustrated by thumbprints) can protect the polar bear and its Arctic habitat in a striking, graphic manner. All those thumbs, and the texts they send, can add up to something amazing – ensuring a future for the polar bear.
The more you text, the more you can protect #1, 2012
The more you text, the more you can protect #2, 2012
The more you text, the more you can protect #3, 2012
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