Coca-Cola has a history almost as colorful as the drink itself. The Coca-Cola Company’s headquarters are located in Atlanta, Georgia, where the beverage was first concocted in 1886. Since it’s invention by Dr. John S. Pemberton Coca Cola started it’s way to the top, blessed with some of the most visionary and inspired promoters, marketers and advertisers in advertising history.
You don't have to be smooth 2007
You don't have to have a label 2007
You don't have to read the fine print 2007
Movies just aren't the same without an ice cold Coke
Your host of the airwaves 1950
Coca-Cola host of the highways 1950
At fountains everywhere ice-cold Coca-Cola awaits 1950
Coca-Cola have commissioned Swedish artist Mikael Erikkson to recreate their traditional images of Santa Claus, updating the work done by US artist Haddon Sundblom in the 1930s. Three oil on canvas paintings have been adapted for high impact outdoor advertisements.
Holidays are coming Coke 2009
Christmas on the Coke side of life 2009
Santa is giving gifts of Coca-Cola to a group of passengers on the underground metro 2009
This delicious and refreshing beverage-pure and sparkling, ready to drink – is now prepared especially for export. In standard split bottles, handsomely labeled and decorated, packed in substantial case.
Coca-Cola for export in bottles! 1920s
This is a cardboard poster, comparing the height that would have the 58 million bottles sold per day with eiffel tower, empire state building, mt. everest, jet, air balloon and with martin viking rocket.
Coca-Cola 58 million a day 1957
In 1993, the Coca-Cola Polar Bear had its debut. The ad campaign was a major success. The Coca-Cola Company made a dramatic shift in its advertising by introducing the “Always Coca-Cola” campaign.
Coca-Cola polar bear "Always cool" 1993
Coca-Cola polar bears "Northern lights" 1993
Coca-Cola polar bear "Ummm... Ahhh... Delicious!" 1993
The item pictured below is a Coca-Cola advertising poster released in South Australia and recalled after the company discovered the artist had hidden some rather obvious sexual imagery in one of the ice cubes surrounding the bottle of Coke.
A $200,000 campaign was created to promote the reintroduction of Coke’s original contoured bottle shape. It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.
Coca-Cola poster "Feel The Curves!!" 1995
Coca-Cola "Feel The Curves" slide push 1995
Coca-Cola "Feel The Curves" another poster 1995
Coca-Cola has done a lot of posters with American planes. Throughout their history, posters have been a significant means of mass communication, often with striking visual effect.
The posters were framed and hung in bottling plant lobbies, schools, and other places. Students were instructed on the airplanes so that they knew the difference between friendly planes and enemy aircraft in preparation for bomb drills.
Grumman "Hellcat" F6F Fighter - U.S. Navy 1943
F4U-1 "Corsair" U.S. Navy - fighter 1943
Douglas B-19 "Guardian of a Hemisphere" U.S. Army - Long Range Bomber
“Everybody owns a piece of Coke. What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”
Andy Warhol made art available to the everyday man and everybody understood it. Coca-Cola paintings represented democratic equality.
Coca-Cola 3 bottles by Andy Warhol 1962
Coca-Cola 5 bottles by Andy Warhol 1962
Coca-Cola green bottles by Andy Warhol 1962
How Boeing company advertised space exploration and defense programs in the early 1960s
How well known brands advertised during World War II [15 pics]
Coca-Cola ads in Nazi Germany
Coca-Cola “Feel The Curves”
Coca-Cola WWII American airplane posters