Coca-Cola has a history almost as colorful as the drink itself. The Coca-Cola Company’s headquarters are located in Atlanta, Georgia, where the beverage was first concocted in 1886. Since it’s invention by Dr. John S. Pemberton Coca Cola started it’s way to the top, blessed with some of the most visionary and inspired promoters, marketers and advertisers in advertising history.
A great aspect of the Arctic Home effort is the public’s ability to join Coca-Cola and World Wildlife Fund in making a real difference in the Arctic for only a dollar – and to be able to do that by simply sending a text via mobile device. These posters were created to illustrate how our collective texts (illustrated by thumbprints) can protect the polar bear and its Arctic habitat in a striking, graphic manner. All those thumbs, and the texts they send, can add up to something amazing – ensuring a future for the polar bear.
The more you text, the more you can protect #1, 2012
The more you text, the more you can protect #2, 2012
The more you text, the more you can protect #3, 2012
Coca-Cola athletes: Torch Bearer, 2012
Coca-Cola athletes: Beach Volleyball, 2012
Coca-Cola athletes: Artistic Gymnast, 2012
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
As part of its “Tribute to Fashion” charity project, Coca-Cola has asked some of fashion’s Italian designers such as Moschino, Versace, Bluemarine and Etro to create limited edition bottles.
Coca-Cola light tribute to fashion, designer bottles, 2012
From black and white films to three dimensional Coca-Cola print ad, 2011
Coca-Cola Super Bowl 2012
At first blush, the campaign is just another take on the brand’s classic arctic mascots—the polar bears. But the whole concept is built out around tying into the game itself, in real time—aiming to enhance the overall experience by adding a little topical extra entertainment value. The TV work focuses on two polar bears, chilling out on their “snowfa” and watching the game, rooting for opposite teams. Each sports a colored scarf that denotes its wearer’s allegiance—red and white for the Giants, blue and white for the Patriots.
Coke 2012 Commercial: “Catch”
Coke 2012 Commercial: “Arghh”
Coke 2012 Commercial: “Superstition”
The beginning of real refreshment, 1991
The sound of real refreshment, 1991
The great outdoor life goes even greater with ice-cold Coca-Cola, 1968
And now, fans, here's that same refreshment on the instant-replay..., 1968
For that top-of-the-world feeling, 1968
How Boeing company advertised space exploration and defense programs in the early 1960s
How well known brands advertised during World War II [15 pics]
Coca-Cola ads in Nazi Germany
Coca-Cola “Feel The Curves”
Coca-Cola WWII American airplane posters