Coca-Cola has done a lot of posters with American planes. Throughout their history, posters have been a significant means of mass communication, often with striking visual effect.
The posters were framed and hung in bottling plant lobbies, schools, and other places. Students were instructed on the airplanes so that they knew the difference between friendly planes and enemy aircraft in preparation for bomb drills.
Wartime Ad Campaigns
“There’s a friendly phrase that speaks the allied language. It’s Have a “Coke.” Friendliness enters the picture when ice-cold Coca-Cola appears. Over tinkling glasses of ice-cold “Coke,” minds meet and hearts are closer together. It’s a happy custom that’s spreading ’round the globe.”
By 1944, Coca-Cola became known as “The Global High Sign.” This ad campaign showed men in uniform together enjoying Coca-Colas. The advertisements reinterpreted friendship and community.
In 1943, Coca-Cola put out an advertisement urging people to buy U. S. War Bonds and War Stamps.Coca-Cola strongly aligned itself with the war effort. The newly created elf-looking Coca-Cola mascot named “Sprite” appears in the new advertisements.
Coca Cola (GmbH) were the German bottlers for Coke under the leadership of the CEO Max Keith. After the US entered the war in 1941 Max Keith couldn’t get Coca Cola syrup from America to make Coke so he invented a new drink out of the ingredients he had available to him and made it specifically for the Nazi market and the Third Reich. The drink was called Fanta.
Fanta was acquired by The Coca-Cola Company in 1960.
Airplane spotter’s plane identification tips and hints on playing cards with Coca Cola advertising. These cards were prepared by Coke to “assist you in learning the characteristics of United Nations and Enemy Aircraft.”
Spotter cards are still used by the armed forces today. For example, personality identification playing cards were recently distributed in Iraq in order to train soldiers to spot individuals such as Saddam Hussein.
Coca Cola was involved in the Second World War. In 1941, when the United States entered the war, Woodruff decided that Coca Cola’s place was near the front line.He sent an order to
“See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company”.
Coca Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too.