Shermund comic art ads for Pepsi

February 10th, 2011   |   No Comments   |   1930 – 1950
Pepsi "Wear that dress-serve him a Pepsi-Cola or two - and you'll have that young lieutenant eating out of your hand" 1945

Pepsi "Wear that dress-serve him a Pepsi-Cola or two - and you'll have that young lieutenant eating out of your hand" 1945


Hey, Joe! Hide that Pepsi-Cola. She's supposed to act sad in this scene 1945

Hey, Joe! Hide that Pepsi-Cola. She's supposed to act sad in this scene 1945


Well, the Army hasn't changed you any 1944

Well, the Army hasn't changed you any 1944


Coca-Cola WWII American airplane posters

November 19th, 2010   |   13 Comments   |   1930 – 1950

Coca-Cola has done a lot of posters with American planes. Throughout their history, posters have been a significant means of mass communication, often with striking visual effect.

The posters were framed and hung in bottling plant lobbies, schools, and other places. Students were instructed on the airplanes so that they knew the difference between friendly planes and enemy aircraft in preparation for bomb drills.

Grumman "Hellcat" F6F Fighter - U.S. Navy 1943

Grumman "Hellcat" F6F Fighter - U.S. Navy 1943


F4U-1 "Corsair" U.S. Navy -  fighter 1943

F4U-1 "Corsair" U.S. Navy - fighter 1943


Douglas B-19 "Guardian of a Hemisphere" U.S. Army - Long Range Bomber

Douglas B-19 "Guardian of a Hemisphere" U.S. Army - Long Range Bomber


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Coca-Cola around the world, World War II

October 21st, 2010   |   1 Comment   |   1930 – 1950

Wartime Ad Campaigns

“There’s a friendly phrase that speaks the allied language. It’s Have a “Coke.” Friendliness enters the picture when ice-cold Coca-Cola appears. Over tinkling glasses of ice-cold “Coke,” minds meet and hearts are closer together. It’s a happy custom that’s spreading ’round the globe.”

By 1944, Coca-Cola became known as “The Global High Sign.” This ad campaign showed men in uniform together enjoying Coca-Colas. The advertisements reinterpreted friendship and community.

American soldier in Alaska, Coca-Cola ad 1943

American soldier in Alaska, Coca-Cola ad 1943


American soldiers in China, Coca-Cola ad 1943

American soldiers in China, Coca-Cola ad 1943


American soldier in Iceland, Coca-Cola ad 1943

American soldier in Iceland, Coca-Cola ad 1943


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Coca-Cola War bonds

August 25th, 2010   |   1 Comment   |   1930 – 1950

In 1943, Coca-Cola put out an advertisement urging people to buy U. S. War Bonds and War Stamps.Coca-Cola strongly aligned itself with the war effort. The newly created elf-looking Coca-Cola mascot named “Sprite” appears in the new advertisements.

Coca-Cola War Bonds - For Victory

Coca-Cola War Bonds - For Victory


Buy more War Bonds = A quicker Victory

Buy more War Bonds = A quicker Victory


Who invented fanta?

August 24th, 2010   |   No Comments   |   1930 – 1950

Coca Cola (GmbH) were the German bottlers for Coke under the leadership of the CEO Max Keith. After the US entered the war in 1941 Max Keith couldn’t get Coca Cola syrup from America to make Coke so he invented a new drink out of the ingredients he had available to him and made it specifically for the Nazi market and the Third Reich. The drink was called Fanta.

Fanta was acquired by The Coca-Cola Company in 1960.

Old Fanta advertisement

Old Fanta advertisement


Coca-Cola airplane spotter cards

July 29th, 2010   |   No Comments   |   1930 – 1950

Airplane spotter’s plane identification tips and hints on playing cards with Coca Cola advertising. These cards were prepared by Coke to “assist you in learning the characteristics of United Nations and Enemy Aircraft.”

Coca-Cola airplane spotter cards

Coca-Cola airplane spotter cards


Coca-Cola airplane spotter cards 2

Coca-Cola airplane spotter cards 2


Coca-Cola airplane spotter cards 3

Coca-Cola airplane spotter cards 3


Coca-Cola airplane spotter cards 4

Coca-Cola airplane spotter cards 4


Spotter cards are still used by the armed forces today. For example, personality identification playing cards were recently distributed in Iraq in order to train soldiers to spot individuals such as Saddam Hussein.


Coca Cola World War II

July 28th, 2010   |   No Comments   |   1930 – 1950

Coca Cola was involved in the Second World War. In 1941, when the United States entered the war, Woodruff decided that Coca Cola’s place was near the front line.He sent an order to
“See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company”.
Coca Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too.

Coca-Cola goes along

Coca-Cola goes along


Have a Coca-Cola = Howdy, Neighbor

Have a Coca-Cola = Howdy, Neighbor


Coca-Cola Compares the Wartime experiences of Three Wars, c.1943

Coca-Cola Compares the Wartime experiences of Three Wars, c.1943


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