Who invented fanta?

August 24th, 2010   |   1 Comment   |   1930 – 1950

Coca Cola (GmbH) were the German bottlers for Coke under the leadership of the CEO Max Keith. After the US entered the war in 1941 Max Keith couldn’t get Coca Cola syrup from America to make Coke so he invented a new drink out of the ingredients he had available to him and made it specifically for the Nazi market and the Third Reich. The drink was called Fanta.

Fanta was acquired by The Coca-Cola Company in 1960.

Old Fanta advertisement

Old Fanta advertisement

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