Coca Cola World War II


July 28th, 2010   |   No Comments   |   1930 – 1950

Coca Cola was involved in the Second World War. In 1941, when the United States entered the war, Woodruff decided that Coca Cola’s place was near the front line.He sent an order to
“See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company”.
Coca Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too.

Coca-Cola goes along

Coca-Cola goes along


Have a Coca-Cola = Howdy, Neighbor

Have a Coca-Cola = Howdy, Neighbor


Coca-Cola Compares the Wartime experiences of Three Wars, c.1943

Coca-Cola Compares the Wartime experiences of Three Wars, c.1943



Coca-Cola circa 1942 'Pause...Go refreshed'

Coca-Cola circa 1942 'Pause...Go refreshed'


The pause that refreshes

The pause that refreshes


Frank Bensing illustration for "The Coke's On Me", c.1943

Frank Bensing illustration for "The Coke's On Me", c.1943


Gil Elvgren illustration for "Just Like Old Times", c.1945

Gil Elvgren illustration for "Just Like Old Times", c.1945


Female officers drinking Cola-Cola

Female officers drinking Cola-Cola


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