Coca-Cola was one of the three official beverage sponsors with a Getraenkedienst (beverage service) at the 1936 Olympics in Berlin. Athletic competition was a Nazi ideal and the Coca-Cola GmbH cashed in heavily on this infatuation by becoming one of the biggest sponsors of sports events, most notably the annual Deutschlandrundfahrt (National Bycicle Championships) and the Soccer Cup.
Ein Volk, Ein Reich, Ein Getrank (One People, One Nation, One Drink) Olympic Games in Berlin 1936
Coca-Cola ad Third Reich 1935
Coca-Cola ad Third Reich 1936
Pepsi-Cola "The drink with quick food energy" print ad 1942
Pepsi-Cola American Energy tank mechanic print ad 1942
Pepsi-Cola American Energy ship builder print ad 1942
Pepsi-Cola American Energy family in kitchen print ad 1942
Pepsi Cola vintage Gibson girl tin serving tray 1909
The early Pepsi:Cola Co experimented with various campaigns to promote Pepsi. These free drink coupons was one of such promotion, used from 1905-1915, and were redeemable at any soda fountain that sold Pepsi:Cola.
Pepsi free drink coupon 1905-1915 #1
Pepsi free drink coupon 1905-1915 #2
Since Coca-Cola was already the soft drink of the American military during World War II, Pepsi was trying to get them to change their minds by appealing to the other popular habit of the armed services… smoking.
Old Pepsi Cola military insignia matchbook cover WWII
WWII vintage Pepsi Cola matchbook covers
Pepsi "Wear that dress-serve him a Pepsi-Cola or two - and you'll have that young lieutenant eating out of your hand" 1945
Hey, Joe! Hide that Pepsi-Cola. She's supposed to act sad in this scene 1945
Well, the Army hasn't changed you any 1944
Pepsi - Andy Warhol "Close Cover Before Striking" 1962
Man in the service 1943
Even dull work seems brighter with Pepsi 1943
Pepsi lifts it's cap to you 1943