Coca-Cola: Thumbprints Bear
A great aspect of the Arctic Home effort is the public’s ability to join Coca-Cola and World Wildlife Fund in making a real difference in the Arctic for only a dollar – and to be able to do that by simply sending a text via mobile device. These posters were created to illustrate how our collective texts (illustrated by thumbprints) can protect the polar bear and its Arctic habitat in a striking, graphic manner. All those thumbs, and the texts they send, can add up to something amazing – ensuring a future for the polar bear.
The more you text, the more you can protect #1, 2012
The more you text, the more you can protect #2, 2012
The more you text, the more you can protect #3, 2012
Coca-Cola Olympics Worldwide Partner
Coca-Cola athletes: Torch Bearer, 2012
Coca-Cola athletes: Beach Volleyball, 2012
Coca-Cola athletes: Artistic Gymnast, 2012
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Italian designers created limited edition Coca-Cola bottles
As part of its “Tribute to Fashion” charity project, Coca-Cola has asked some of fashion’s Italian designers such as Moschino, Versace, Bluemarine and Etro to create limited edition bottles.
Coca-Cola light tribute to fashion, designer bottles, 2012
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Coca-Cola 125 years at the movies
From black and white films to three dimensional Coca-Cola print ad, 2011
Coca-Cola commmercials for Super Bowl 2012
Coca-Cola Super Bowl 2012
At first blush, the campaign is just another take on the brand’s classic arctic mascots—the polar bears. But the whole concept is built out around tying into the game itself, in real time—aiming to enhance the overall experience by adding a little topical extra entertainment value. The TV work focuses on two polar bears, chilling out on their “snowfa” and watching the game, rooting for opposite teams. Each sports a colored scarf that denotes its wearer’s allegiance—red and white for the Giants, blue and white for the Patriots.
Coke 2012 Commercial: “Catch”
Coke 2012 Commercial: “Arghh”
Coke 2012 Commercial: “Superstition”
“Share A Coke” campaign puts names on Coca-Cola bottles and cans
Coca-Cola is replacing its branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it.
Share a Coke, 2011
The names were put on Coca-Cola bottles so consumers can have fun finding their friends and family members names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate. Here’s the ad for Kate:
http://www.youtube.com/watch?v=4jZJjxAU_NY
Coca-Cola Light creative ads from 2000
"Cafeteria" was done by Mccann-erickson, 2000
"Train Station" was done by Mccann-erickson, 2000
"Escalator" was done by Leo Burnett, 2000
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Creative elevator advertising by Coca-Cola
Smart and creative Coca-Cola Zero elevator advertising, 2006
How Boeing company advertised space exploration and defense programs in the early 1960s
How well known brands advertised during World War II [15 pics]
Coca-Cola ads in Nazi Germany
Coca-Cola “Feel The Curves”
Coca-Cola WWII American airplane posters