The 60 x 60 foot living billboard is made of thousands of Fukien tea plants, which is known to absorb air pollutants. The plants are spread across the billboard surrounding the iconic curvy shape of a silver Coke bottle.
This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.
Moreover this billboard makes use of recyclable materials. A total of 3,600 pots were used in the billboard, recycling old bottles of various Coca-Cola products.
Coca-Cola public awareness campaign in Mexico.
After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the worldâ€™s most famous brand is going back to basics. Coca-Cola has been communicating about its product, whatâ€™s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.
After 125 years in business, the future looks bright for Coca-Cola, which is celebrating its birthday with what it says is the largest building illumination everâ€”lighting up its headquarters tower in Atlanta with nearly 1 million lumens of light every Thursday, Friday and Saturday evening in May.
The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.
Beautiful snowflakes from Coca-Cola bottles