PepsiCo is out with another ad tweaking the competition.
A new campaign, “Summer Time Is Pepsi Time,” for the flagship Pepsi brand, takes a swipe at rival Coke with a little help from Santa Claus. It’s the third effort from the company in the past year to attack a Coca-Cola brand.
Coca-Cola have commissioned Swedish artist Mikael Erikkson to recreate their traditional images of Santa Claus, updating the work done by US artist Haddon Sundblom in the 1930s. Three oil on canvas paintings have been adapted for high impact outdoor advertisements.
Holidays are coming Coke 2009
Christmas on the Coke side of life 2009
Santa is giving gifts of Coca-Cola to a group of passengers on the underground metro 2009
Coca-Cola: for Santa 1950
The Coca-Cola Santa Claus artwork from 1951 shows Santa reading a list of good boys and girls; there is no list of bad children.
Coca-Cola for sparkling holidays 1953
Although many credit our modern day Santa to Thomas Nast, Santa’s jolly look all started in 1931 with Haddon Sundblom and Coca-Cola.
Legendary illustrator Haddon Sundblom created the rosy-cheeked figure â€“ today’s traditionally accepted appearance of the jolly old elf â€“ in 1931 for a Coke holiday advertising campaign. Since that time, the Coca-Cola Santa has become one of the most beloved cultural icons and an anticipated part of holiday tradition.
My hat's off to the pause that refreshes 1931
It will refresh you too 1932
Away with a tired thirsty face 1933