Pepsi takes aim at Coca-Cola’s ad icons


July 20th, 2011   |   No Comments   |   2000 – present
Pepsi polar bear: Uncle Teddy, 2011

Pepsi polar bear: Uncle Teddy, 2011


The battle of the cola brands has had many flavours over the years, with television commercials depicting vending machines spewing cans of Coke and Pepsi at each other, ads with bottles wielding boxing gloves. This summer the stakes have been ratcheted even higher.
PepsiCo, notorious for poking fun at its bigger rival, Coca-Cola, has launched television advertisements casting Santa Claus and polar bears, classic Coke mascots, as converts to Pepsi’s core cola brand.



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