Airplane spotter’s plane identification tips and hints on playing cards with Coca Cola advertising. These cards were prepared by Coke to “assist you in learning the characteristics of United Nations and Enemy Aircraft.”
Coca-Cola airplane spotter cards
Coca-Cola airplane spotter cards 2
Coca-Cola airplane spotter cards 3
Coca-Cola airplane spotter cards 4
Spotter cards are still used by the armed forces today. For example, personality identification playing cards were recently distributed in Iraq in order to train soldiers to spot individuals such as Saddam Hussein.
Coca Cola was involved in the Second World War. In 1941, when the United States entered the war, Woodruff decided that Coca Cola’s place was near the front line.He sent an order to
“See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company”.
Coca Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too.
Coca-Cola goes along
Have a Coca-Cola = Howdy, Neighbor
Coca-Cola Compares the Wartime experiences of Three Wars, c.1943
In 1925 Coca Cola made a lucky watch fob in the shape of a swastika with the slogan, “Drink Coca Cola five cents in bottles.” At that time, the Swastika was still a symbol of ‘Good Luck’. The watch fob is approximately 4cm x 4cm in size and is made of brass.
Coca Cola swastika