Coke Celebrates 125th Birthday With Largest Building Illumination Ever

Coca-Cola largest building illumination

After 125 years in business, the future looks bright for Coca-Cola, which is celebrating its birthday with what it says is the largest building illumination ever—lighting up its headquarters tower in Atlanta with nearly 1 million lumens of light every Thursday, Friday and Saturday evening in May.

The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.

Close cover before striking match

Coca-Cola matchbook 1931

Pepsi Cola matchbook covers WWII

Since Coca-Cola was already the soft drink of the American military during World War II, Pepsi was trying to get them to change their minds by appealing to the other popular habit of the armed services… smoking.

Old Pepsi Cola military insignia matchbook cover WWII

WWII vintage Pepsi Cola matchbook covers

Thirst – aid for good scouts

Coca-Cola ad from "The boy scouts of America" newspaper 1936

Things would have gone better with Coke

In 1969, The Coca-Cola Company began a very tongue in cheek advertising campaign. This campaign featured some of histories cast of characters that experienced a bad day or two.

Coca-Cola Julius Caesar 1969

Coca-Cola Marie Antoinette 1969

Coca-Cola Henry VIII

2 shapes known the world over

In 1962 VW used a world wide ad at Reader’s Digest joining the two shapes known around the world. It is one example of other products using Coca-Cola in their ads.

1962 VW Volkswagen Beetle & Coca-Cola

Coca Cola World Cup 2006 Ad Campaign

Figures from the Coca Cola TVC aired in Hong Kong for the promotion of their sponsorship of World Cup 2006.

Coca-Cola figure for World Cup 2006 #1

Coca-Cola figure for World Cup 2006 #2

Coca-Cola figure for World Cup 2006 #3

The bottle has changed, the original great taste hasn’t

The bottle has changed, the original great taste hasn't 2008

Movies just aren’t the same without an ice cold Coke

Movies just aren't the same without an ice cold Coke

Andy Warhol painting titled “Large Coca Cola” sold for $35.3 million

9 November 2010
An Andy Warhol painting titled “Large Coca Cola” put the fizz into Sotheby’s New York contemporary art auction when it beat expectations and sold for $35.3 million.

The black and white Warhol, originally estimated to go for $20 million to $25 million.

Large Coca Cola at the Sotheby's art auction