Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
However, the exclusive tickets weren’t free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
As part of its “Tribute to Fashion” charity project, Coca-Cola has asked some of fashion’s Italian designers such as Moschino, Versace, Bluemarine and Etro to create limited edition bottles.
Coca-Cola is replacing its branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it.
The names were put on Coca-Cola bottles so consumers can have fun finding their friends and family members names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate. Here’s the ad for Kate:
In 1962 VW used a world wide ad at Reader’s Digest joining the two shapes known around the world. It is one example of other products using Coca-Cola in their ads.
The ad series, launched in April 2009 to promote the “new grip” bottle, was quite successful for Coca Cola and increased it’s brand volume growth by 4% in France.
Figures from the Coca Cola TVC aired in Hong Kong for the promotion of their sponsorship of World Cup 2006.
Coca-Cola collaborated with design company Emeco to make the 111 Navy Chair, created from 111 recycled plastic bottles…