The battle of the cola brands has had many flavours over the years, with television commercials depicting vending machines spewing cans of Coke and Pepsi at each other, ads with bottles wielding boxing gloves. This summer the stakes have been ratcheted even higher.
PepsiCo, notorious for poking fun at its bigger rival, Coca-Cola, has launched television advertisements casting Santa Claus and polar bears, classic Coke mascots, as converts to Pepsiâ€™s core cola brand.
PepsiCo is out with another ad tweaking the competition.
A new campaign, “Summer Time Is Pepsi Time,” for the flagship Pepsi brand, takes a swipe at rival Coke with a little help from Santa Claus. It’s the third effort from the company in the past year to attack a Coca-Cola brand.
After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the worldâ€™s most famous brand is going back to basics. Coca-Cola has been communicating about its product, whatâ€™s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.
"Nothing artificial. Never had been, never will be" 2008