Coca-Cola advertising 1886 – 1899

September 3rd, 2010   |   1 Comment   |   1860 – 1900
1886 - The first advertisement for Coca-Cola

1886 - The first advertisement for Coca-Cola


1880s - Coca-Cola syrup and extract

1880s - Coca-Cola syrup and extract


Coca-Cola ads 1892 - 1893

Coca-Cola ads 1892 - 1893


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First steps of Coca Cola

June 7th, 2010   |   No Comments   |   1860 – 1900
John S.Pemberton

John S.Pemberton

Coca-Cola’s inventor John S. Pemberton was not a shrewd marketer of his drink, and the ownership of Coca-Cola eventually passed to Asa Candler, whose company remains the producer of Coca-Cola today. It was Candler’s successful marketing, and continued by successors such as Robert Woodruff, that established Coca-Cola as a major soft drink in the global marketplace.
Frank Robinson, Pemberton’s bookkeeper, became Coca-Cola’s first marketing genius in short order, convincing Pemberton of the urgency for advertising the brand, and designing the famous Coca-Cola script and trademark. He pressured Pemberton to engage in lavish advertising promotions, issuing free drink coupons and plastering Atlanta with oil-cloth banners and streetcar signs to promote the brand. The extravagant advertising budget paid rapid dividends, quickly promoting Coca-Cola to become the most popular local beverage of it’s kind.

Coca Cola Script

Coca Cola Script


Free drink coupons

Free drink coupons