Coca-Cola polar bear
In 1993, the Coca-Cola Polar Bear had its debut. The ad campaign was a major success. The Coca-Cola Company made a dramatic shift in its advertising by introducing the “Always Coca-Cola” campaign.
Coca-Cola polar bear "Always cool" 1993
Coca-Cola polar bears "Northern lights" 1993
Coca-Cola polar bear "Ummm... Ahhh... Delicious!" 1993
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