In 1993, the Coca-Cola Polar Bear had its debut. The ad campaign was a major success. The Coca-Cola Company made a dramatic shift in its advertising by introducing the “Always Coca-Cola” campaign.
The item pictured below is a Coca-Cola advertising poster released in South Australia and recalled after the company discovered the artist had hidden some rather obvious sexual imagery in one of the ice cubes surrounding the bottle of Coke.
A $200,000 campaign was created to promote the reintroduction of Coke’s original contoured bottle shape. It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.