Andy Warhol painting titled “Large Coca Cola” sold for $35.3 million

9 November 2010
An Andy Warhol painting titled “Large Coca Cola” put the fizz into Sotheby’s New York contemporary art auction when it beat expectations and sold for $35.3 million.

The black and white Warhol, originally estimated to go for $20 million to $25 million.

Large Coca Cola at the Sotheby's art auction

Halloween Coca-Cola posters

Coca-Cola Halloween poster 1944

Halloween "Trick or Treat" poster from 1954

Coca-Cola Halloween poster from 1964

Large Coca-Cola painting by Andy Warhol

An image of a single Coca-Cola bottle that Andy Warhol painted in 1962

An icon of Pop Art, Large Coca-Cola is the last of four paintings of individual Coca-Cola bottles executed by Warhol in 1961 and 1962, and the largest of the group.
“Large Coca-Cola is a perfect example of the artist’s homage to advertising, highlighting the relationship between big business and the public through an enlarged icon of consumerism.”

Andy Warhol’s Large Coca-Cola will be auctioned in New York on 9 November 2010. The current estimate for the painting is about $25 million.

Coca-Cola advertisement via birdseed

In the late 1960’s, Coca Cola spread out a huge amount of birdseed in St. Mark’s Square in the shape of their logo. It was immediately covered/consumed by 100’s of pigeons who clearly spelled out the Coca Cola logo, the aerial publicity photo was taken and it remains a very famous/infamous piece of advertising today.

Coca-Cola St Marc's square in Venice 1960s

Coca-Cola – the profit line

The profit line 1959

It’s the bottler of Los Angeles announcement in the newspaper with a wholesale price list.
Bar-b and Bubble-up brands also belongs to Coca-Cola.

Ice cold Coca-Cola for 7ct

This newspaper ad from 1951 years is really weird, someone was selling ice cold Coca-Cola for 7 cents and getting 2 cents more than the rest of the country.

Newspaper ad from 1951, Coca-Cola for 7 cents

Maybe this somehow related to these ads from 1947 and 1949, where was 2 cents wartime tax included or maybe not…

1947 Coca Cola advertisement. Illustrated in vibrant color. Includes 2¢ wartime tax special pricing.

1949 Coca Cola advertisement. Illustrated in vivid color at the seaside with an ice cooler below. Price still included the 2¢ wartime tax.

Coca-Cola Santa Claus 1950 – 1964

Coca-Cola: for Santa 1950

The Coca-Cola Santa Claus artwork from 1951 shows Santa reading a list of good boys and girls; there is no list of bad children.

Coca-Cola for sparkling holidays 1953