Marathon bicyclists were the first athletes to endorse Coca-Cola

Marathon bicyclists were the first athletes to endorse Coca-Cola. World champion and Georgia-native Bobby Walthour appeared in a 1909 newspaper ad.

Bobby Walthour newspaper ad 1909

“When I first went into a six-day race I took a jug of Coca-Cola to New York with me and drank it all the time I was there. I won the championship and came out of that great contest ten pounds heavier than I went in. After that experience I have never been without Coca-Cola, because it keeps me fresh, but does not stimulate and then leave me all broken up.”

Coca-Cola for export

This delicious and refreshing beverage-pure and sparkling, ready to drink – is now prepared especially for export. In standard split bottles, handsomely labeled and decorated, packed in substantial case.

Coca-Cola for export in bottles! 1920s

Coca-Cola syrup container

Coca-Cola syrup container from 1906, it was a few years after cocaine was removed from the formula, which was around 1903.

Coca-Cola syrup container 1906

Drug store with Coca-Cola signs 1920

Nice old photo of drug store with Coca-Cola signs from 1920

Rare 1916 Coca-Cola cardboard advertising sign with swastika motif

Drink a bottle of Coca-Cola and be lucky

Coca-Cola used the swastika again in 1925 when it introduced a watch fob in that design. The swastika was widely used as a symbol of good luck or good fortune prior to the Second World War.

Coca-Cola is pre-eminently the drink of quality 1906

This girl is very sexy and seems to be offering something else not the glasses of Coca-Cola. But the most interesting is the background with the gas bubbles or condensation on the outside of a glass. It is the first in a series where the bubbles of gas form the background for decades.

Coca-Cola is pre-eminently the drink of quality 1906

Coca-Cola magazine ads from 1925

Summertime goodness for winter thirst.

Refreshment time and sociability of thirst - Such is the charm of purity at home.

6,000,000 a day. In fact, Coca-Cola has an average sale of more than six million drinks for every day in the year. I has the charm of purity.

Hot Coca-Cola spiced 1907

Why have a dull soda season? Coca-Cola, like tea and coffee, is a year around drink. Hold your summer trade by serving Coca-Cola both hot and cold through the winter season.

Hot Coca-Cola spiced ad 1907

A cold bottle of delicious refreshing Coca-Cola 1905

Newspaper coke ad from 1905

A cold bottle of delicious refreshing Coca-Cola, newspaper ad 1905

Coca-Cola pepsin gum magazine ad 1904-1905

In 1904 the company’s headquarters in Atlanta began selling Coca-Cola pepsin gum.

Coca-Cola pepsin gum ads 1904-1905