Coca-Cola Santa Claus 1931 – 1949

Although many credit our modern day Santa to Thomas Nast, Santa’s jolly look all started in 1931 with Haddon Sundblom and Coca-Cola.
Legendary illustrator Haddon Sundblom created the rosy-cheeked figure – today’s traditionally accepted appearance of the jolly old elf – in 1931 for a Coke holiday advertising campaign. Since that time, the Coca-Cola Santa has become one of the most beloved cultural icons and an anticipated part of holiday tradition.

My hat's off to the pause that refreshes 1931

It will refresh you too 1932

Away with a tired thirsty face 1933