In 1993, the Coca-Cola Polar Bear had its debut. The ad campaign was a major success. The Coca-Cola Company made a dramatic shift in its advertising by introducing the “Always Coca-Cola” campaign.
Coca-Cola polar bear "Always cool" 1993
Coca-Cola polar bears "Northern lights" 1993
Coca-Cola polar bear "Ummm... Ahhh... Delicious!" 1993
The item pictured below is a Coca-Cola advertising poster released in South Australia and recalled after the company discovered the artist had hidden some rather obvious sexual imagery in one of the ice cubes surrounding the bottle of Coke.
A $200,000 campaign was created to promote the reintroduction of Coke’s original contoured bottle shape. It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.
Coca-Cola poster "Feel The Curves!!" 1995
Coca-Cola "Feel The Curves" slide push 1995
Coca-Cola "Feel The Curves" another poster 1995
Coca-Cola has done a lot of posters with American planes. Throughout their history, posters have been a significant means of mass communication, often with striking visual effect.
The posters were framed and hung in bottling plant lobbies, schools, and other places. Students were instructed on the airplanes so that they knew the difference between friendly planes and enemy aircraft in preparation for bomb drills.
Grumman "Hellcat" F6F Fighter - U.S. Navy 1943
F4U-1 "Corsair" U.S. Navy - fighter 1943
Douglas B-19 "Guardian of a Hemisphere" U.S. Army - Long Range Bomber
“Everybody owns a piece of Coke. What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”
Andy Warhol made art available to the everyday man and everybody understood it. Coca-Cola paintings represented democratic equality.
Coca-Cola 3 bottles by Andy Warhol 1962
Coca-Cola 5 bottles by Andy Warhol 1962
Coca-Cola green bottles by Andy Warhol 1962
9 November 2010
An Andy Warhol painting titled “Large Coca Cola” put the fizz into Sotheby’s New York contemporary art auction when it beat expectations and sold for $35.3 million.
The black and white Warhol, originally estimated to go for $20 million to $25 million.
Large Coca Cola at the Sotheby's art auction
Coca-Cola Halloween poster 1944
Halloween "Trick or Treat" poster from 1954
Coca-Cola Halloween poster from 1964
Wartime Ad Campaigns
“There’s a friendly phrase that speaks the allied language. It’s Have a “Coke.” Friendliness enters the picture when ice-cold Coca-Cola appears. Over tinkling glasses of ice-cold “Coke,” minds meet and hearts are closer together. It’s a happy custom that’s spreading ’round the globe.”
By 1944, Coca-Cola became known as “The Global High Sign.” This ad campaign showed men in uniform together enjoying Coca-Colas. The advertisements reinterpreted friendship and community.
American soldier in Alaska, Coca-Cola ad 1943
American soldiers in China, Coca-Cola ad 1943
American soldier in Iceland, Coca-Cola ad 1943
An image of a single Coca-Cola bottle that Andy Warhol painted in 1962
An icon of Pop Art, Large Coca-Cola is the last of four paintings of individual Coca-Cola bottles executed by Warhol in 1961 and 1962, and the largest of the group.
“Large Coca-Cola is a perfect example of the artist’s homage to advertising, highlighting the relationship between big business and the public through an enlarged icon of consumerism.”
Andy Warhol’s Large Coca-Cola will be auctioned in New York on 9 November 2010. The current estimate for the painting is about $25 million.
A masterfully-directed, poignant melodramatic comedy by director George Cukor and producer David O. Selznick, Dinner at Eight (1933) was filled with a tremendous cast of stars, who are all invited to a Manhattan formal dinner party during the height of the Depression. Many of the stars in the film first became known in silent cinema, including John and Lionel Barrymore, and Marie Dressler.
The cast of the movie "Dinner at eight" in Coca Cola advert 1933
Coca-Cola syrup container from 1906, it was a few years after cocaine was removed from the formula, which was around 1903.
Coca-Cola syrup container 1906
How Boeing company advertised space exploration and defense programs in the early 1960s
How well known brands advertised during World War II [15 pics]
Coca-Cola ads in Nazi Germany
Coca-Cola “Feel The Curves”
Coca-Cola WWII American airplane posters