After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the worldâ€™s most famous brand is going back to basics. Coca-Cola has been communicating about its product, whatâ€™s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.
Classic Commercial for Coca-Cola (1953)
A 1950’s Commercial for Coca-Cola (1954)
1950’s Kid with the Coca Cola Bottle Cap Hat Commercial
A series of Australian Coca-Cola commercials from the 1950’s, featuring the slogan tune “Refresh Yourself, Enjoy Yourself.”
After 125 years in business, the future looks bright for Coca-Cola, which is celebrating its birthday with what it says is the largest building illumination everâ€”lighting up its headquarters tower in Atlanta with nearly 1 million lumens of light every Thursday, Friday and Saturday evening in May.
The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.