Heineken World War II poster “Screw Battle! We’re Gettin’ Drunk”
Patriotic Heineken Beer Poster from World War 2, text at the poster top reads “Screw Battle! We’re Gettin’ Drunk”, the fantastic painting by Frederic Stanley shows soldiers passing wooden Heineken Beer crates as artillery pieces fire in the background.
Doing what this World War II Heineken ad says, would get most servicemen shot by a firing squad. But if he drank that whole case he might not really know what hit him?
Coca-Cola around the world, World War II
Wartime Ad Campaigns
“There’s a friendly phrase that speaks the allied language. It’s Have a “Coke.” Friendliness enters the picture when ice-cold Coca-Cola appears. Over tinkling glasses of ice-cold “Coke,” minds meet and hearts are closer together. It’s a happy custom that’s spreading ’round the globe.”
By 1944, Coca-Cola became known as “The Global High Sign.” This ad campaign showed men in uniform together enjoying Coca-Colas. The advertisements reinterpreted friendship and community.
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Coca Cola World War II
Coca Cola was involved in the Second World War. In 1941, when the United States entered the war, Woodruff decided that Coca Cola’s place was near the front line.He sent an order to
“See that ever man in uniform gets a bottle of Coca Cola for 5 cents wherever he is and whatever the cost to the company”.
Coca Cola had not only lifted the spirits of the US Armed Forces, it had also introduced itself to new markets. When the war ended the bottling plants and a little bit of America stayed too.
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Pepsi Cola matchbook covers WWII
Since Coca-Cola was already the soft drink of the American military during World War II, Pepsi was trying to get them to change their minds by appealing to the other popular habit of the armed services… smoking.
How IBM helped automate the nazi death machine
IBM’s strategic alliance with Nazi Germany started in 1933 when Hitler came to power and continuing well into World War II. As the Third Reich embarked upon its plan of conquest and genocide, IBM and its subsidiaries helped create enabling technologies, step-by-step, from the identification and cataloging programs of the 1930s to the selections of the 1940s.
Only after Jews were identified — a massive and complex task that Hitler wanted done immediately – could they be targeted for efficient asset confiscation, ghettoization, deportation, enslaved labor, and, ultimately, annihilation. It was a cross-tabulation and organizational challenge so monumental, it called for a computer. Of course, in the 1930s no computer existed.
But IBM’s Hollerith punch card technology did exist.