Coca-Cola for export

November 30th, 2010   |   No Comments   |   1900 – 1930

This delicious and refreshing beverage-pure and sparkling, ready to drink – is now prepared especially for export. In standard split bottles, handsomely labeled and decorated, packed in substantial case.

Coca-Cola for export in bottles! 1920s

Coca-Cola for export in bottles! 1920s


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Coca-Cola 58 million bottles a day

November 26th, 2010   |   No Comments   |   1950 – 1980

This is a cardboard poster, comparing the height that would have the 58 million bottles sold per day with eiffel tower, empire state building, mt. everest, jet, air balloon and with martin viking rocket.

Coca-Cola 58 million a day 1957

Coca-Cola 58 million a day 1957


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Coca-Cola polar bear

November 24th, 2010   |   1 Comment   |   1980 – 2000, 2000 – present

In 1993, the Coca-Cola Polar Bear had its debut. The ad campaign was a major success. The Coca-Cola Company made a dramatic shift in its advertising by introducing the “Always Coca-Cola” campaign.

Coca-Cola polar bear "Always cool" 1993

Coca-Cola polar bear "Always cool" 1993


Coca-Cola polar bears "Northern lights" 1993

Coca-Cola polar bears "Northern lights" 1993


Coca-Cola polar bear "Ummm... Ahhh... Delicious!" 1993

Coca-Cola polar bear "Ummm... Ahhh... Delicious!" 1993


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Coca-Cola “Feel The Curves”

November 22nd, 2010   |   3 Comments   |   1980 – 2000

The item pictured below is a Coca-Cola advertising poster released in South Australia and recalled after the company discovered the artist had hidden some rather obvious sexual imagery in one of the ice cubes surrounding the bottle of Coke.

A $200,000 campaign was created to promote the reintroduction of Coke’s original contoured bottle shape. It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape.

Coca-Cola poster "Feel The Curves!!" 1995

Coca-Cola poster "Feel The Curves!!" 1995


Coca-Cola "Feel The Curves" slide push 1995

Coca-Cola "Feel The Curves" slide push 1995


Coca-Cola "Feel The Curves" another poster 1995

Coca-Cola "Feel The Curves" another poster 1995


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Coca-Cola WWII American airplane posters

November 19th, 2010   |   13 Comments   |   1930 – 1950

Coca-Cola has done a lot of posters with American planes. Throughout their history, posters have been a significant means of mass communication, often with striking visual effect.

The posters were framed and hung in bottling plant lobbies, schools, and other places. Students were instructed on the airplanes so that they knew the difference between friendly planes and enemy aircraft in preparation for bomb drills.

Grumman "Hellcat" F6F Fighter - U.S. Navy 1943

Grumman "Hellcat" F6F Fighter - U.S. Navy 1943


F4U-1 "Corsair" U.S. Navy -  fighter 1943

F4U-1 "Corsair" U.S. Navy - fighter 1943


Douglas B-19 "Guardian of a Hemisphere" U.S. Army - Long Range Bomber

Douglas B-19 "Guardian of a Hemisphere" U.S. Army - Long Range Bomber


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Andy Warhol’s Coca-Cola paintings

November 17th, 2010   |   2 Comments   |   1950 – 1980

“Everybody owns a piece of Coke. What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca Cola, and you know that the President drinks Coca Cola, Liz Taylor drinks Coca Cola, and just think, you can drink Coca Cola, too. A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Andy Warhol made art available to the everyday man and everybody understood it. Coca-Cola paintings represented democratic equality.

Coca-Cola 3 bottles by Andy Warhol 1962

Coca-Cola 3 bottles by Andy Warhol 1962


Coca-Cola 5 bottles by Andy Warhol 1962

Coca-Cola 5 bottles by Andy Warhol 1962


Coca-Cola green bottles by Andy Warhol 1962

Coca-Cola green bottles by Andy Warhol 1962


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Andy Warhol painting titled “Large Coca Cola” sold for $35.3 million

November 10th, 2010   |   No Comments   |   1950 – 1980

9 November 2010
An Andy Warhol painting titled “Large Coca Cola” put the fizz into Sotheby’s New York contemporary art auction when it beat expectations and sold for $35.3 million.

The black and white Warhol, originally estimated to go for $20 million to $25 million.

Large Coca Cola at the Sotheby's art auction

Large Coca Cola at the Sotheby's art auction